CX or Customer Experience. This is about giving consumers the best possible overall experience of your brand. An experience which is the result of the contact points through which the consumer has interacted - in the store, on the website, through apps, social media etc.
When we work with Customer Experience Management and identify the points of contact between companies and their customers, we deal both with the logic of the business model and the magic of the creative ideas. We call that 'Logic and Magic in any media', and this perspective is the only way for us to design the right solutions.