In the last four years, Hjaltelin Stahl has been working strategically with Influencer Marketing as a natural part of the marketing mix. On this basis we can, as one of the few in the industry, present a case study that highlights the value of Influencer Marketing. The case study is based on an analysis of 40 Hjaltelin Stahl campaigns from 18 of our clients in collaboration with around 100 influencers.
New media have created more flexible opportunities to interact at an eye level – with closeness, credibility, and authenticity. This appeals to consumers who value ‘the real thing’ and select relations over mass-mediated one-way communication. And here, influencers are key.
This white paper shows how we operate with influence in our work and that it is not about the number of followers but rather about respect, engagement, and inspiration. At Hjaltelin Stahl, we work on identifying those whose influence is based on engagement and passion. It simply requires the right match to create unique trust between brand and consumer where the influencer work as a trusted advisor in a purchase decision.
Are you interested in receiving our white paper, please contact:
If you would like to visit or re-visit the webinar, you can view the full version here: https://webcast.accenture.com/redirect/goto.aspx?event=Influencer_Marketing