Hurray! Thursday night we won an Advertising Effectiveness Award (AEA) for our ‘Save-a-heart’ campaign developed together with the Danish Heart Association.
And it was indeed an effective campaign, if we may say so ourselves. In just seven weeks – and with a small media budget – we convinced 13,000 Danes to sign up for The Danish Heart Association’s Save-a-heart course. In fact, so many signed up we were forced to put the campaign on pause.
We’re genuinely proud of our new award, and of course it’s extra comforting to know that we put our hearts into a campaign that will help save lives. Every day 11 Danes suffer a heart attack, but on average, only 1 survives. Imagine what a difference it makes when more of us will be able to step up and perform CPR.