The TAX FREE shop at Copenhagen Airport just got a massive makeover. To get the word out, we teamed up with the Danish DJ collective Den Sorte Skole (“The Black School”) to create a soundtrack based on the TAX FREE shop’s signature sounds. Think: champagne bottles that pop, a spray of perfume and a mascara brush pulled from its tube. The new track is titled “The Sound of TAX FREE” and accompanies our new cross-media campaign featuring the influencers Sus Wilkins, Mette Marie Lei Lange and Cathrine Wichmand. Turn up the volume and watch the campaign film here.