Insight-driven rethinking has fuelled popular Karoline’s Kitchen. Hjaltelin Stahl has worked closely with Arla and Creuna to develop the digital recipe for success through Karoline’s Dinner Club. A concept which has just been honoured with as many as 4 awards at the Loyalty Magazine Awards in London.
The Loyalty Magazine Awards reward the companies that have made a special effort to nurture customer relationships. As they took home the gold in the 'Best User Experience' and 'Best New Loyalty Club of the Year' categories, it was a successful evening for Arla and Karoline’s Dinner Club, which also received the jury's recommendations in the ‘Best Use of Technology' and 'Best Loyalty Program Western Europe' categories.
"It was a fantastic evening and we are wildly honoured to have won awards and, not least, received recognition from abroad. It has been an incredibly exciting project and it is the first time we have done such a long-running project on customer focus in an Arla context,” says Digital Business Developer at Arla, Rasmus Dalby Jørgensen.
Through modern technology, Karoline’s Dinner Club dusts off the classic Karoline’s Kitchen. The jury especially highlights the 'Empty the fridge' feature as an excellent tool to combat food waste. But also the option to customise content to users' individual tastes is also praised.
"We are very proud of this project. We conducted an extensive CX-analysis of the entire customer journey, which covered all points of contact with consumers. One of the major conclusions from this was that there was a need for a digital hub, which meets consumers' desire for personalised advice and tools to reduce food waste. We think that we succeeded very well in fulfilling those desires," says Client Services Director from Hjaltelin Stahl, Sus Mandrup Hansen.
The more the members of Karoline’s Dinner Club use the concept, the better experience they will have through recipes that match individual preferences. And that is something which ensures loyalty and visible results: A 40% increase in purchase intent and an average increase in Net Promoter Score (NPS) of over 400%.
For further information:
Partner, Jesper Jørgensen (firstname.lastname@example.org) +45 60374823
CSD, Sus Mandrup Hansen (email@example.com) +45 6010 7751