The annual Trend Analysis is out, and the Danish marketing managers highlight the agencies that best meet industry challenges. Once again, Hjaltelin Stahl tops this year’s list.
In the 2017 Trend Analysis, 200 CMO’s name the agencies that "have done extraordinarily well in meeting the agency industry’s challenges and market developments in general."
Here, Hjaltelin Stahl tops the list, and partner Steffen Hjaltelin’s joy is immense – extraordinarily so, because the agency moves forward percentage-wise compared to last year's analysis, where the agency also topped the list.
"The reality of the CMO is more complex than ever, and changes all the time. It is our job to keep slightly ahead of the curve and thus be the best possible partner. From digital platforms to always-on communications to penetrative campaigns. What we call Platform, Presence and Peaks. I am really happy that we took first place again, and take it as a sign that Danish marketing managers share our vision of the world," says Steffen Hjaltelin.
Hjaltelin Stahl is mentioned in 17% of cases (16% last year). This year, first place is shared with &Co. The next agencies on the list are Magnetix with 12%, and a trio with 8% each: OMD, Carat and Kunde & Co.
The CMO trend analysis is part of Trend Analysis 2017 from MyResearch.