A better ecosystem and greater synergies between the brands – those are the reasons why the large cooperative society consolidates the Danish Arla brand and the related sub-brands with one agency; Hjaltelin Stahl. Hjaltelin Stahl already manages a handful of brands for Arla: Karoline's Kitchen, Cheasy, Kærgården, Buko and Matilde. Among the new brands are Arla Organic and Arla Kids.
Read more on the Danish Marketing Association’s website!