Whatever you want

About whatever you want
Viasat's huge selection of entertainment – online, offline and on all screens – is easy to dive into, when that pause in a busy life of work, family, grocery shopping and cooking finally comes along. Here, amazing experiences await everyone, whether in the mood for sports, thrillers, reality or drama. And that is why we say that with Viasat, you can watch exactly what you want.

Task
Make Danes understand and appreciate the value of Viasat, in an ultra-generic market driven by price and channel selection.

Solution
With a pledge that Viasat is always \"whatever what you feel like\", we do away with mediocrity and compromise, and position Viasat as the provider with the best and broadest range of content for the entire family.

Results
A significant communications platform which lifts Viasat out of the category’s functional focus on channels and price.

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