Together for the good of Christmas

Kvickly, SuperBrugsen and Dagli'Brugsen have teamed up around what is good about Christmas. This resulted in a heartwarming campaign across digital media, which encourages people to be good to one another and nominate a good deed. At the same time, through a number of ignitions on top of the campaign, we set out to remind Danes of what is good about Christmas.

See how, with the first ignition, we managed to crank up the smiles in a busy Christmas season.

Ignition

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