The more we are

The campaign aims to make more Danes join the fight against cancer – and while in the film, emotions are cranked up, we become more factual and action-oriented through digital, social and print channels. And then we introduce a counterpart to the selfie, namely the \"usfie\" shared on #joflerevier (#themoreweare).

Digital

Print

Social

Strategy

TVC

Play

COOKIES

Read our

cookie policy

&

privacy policy