The Drinking Pressure Experiment

Our task was to articulate the problem at eye level with the target audience.

Therefore, we put a young man on a difficult but noteworthy task: Say no to alcohol – for an entire evening – in the company of your best friends, and let us watch what happens.

To document the friends' reaction, we followed them with a hidden camera – from the warm-up and until the following day. The result sparked widespread debate among young people on social media, thanks to the viral video which you can watch right here.

Case film

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