About respect for good food
Scandic suffers from the food at the hotels’ restaurants being perceived as boring and of poor quality. This, however, is smoke without a fire. Actually, Scandic serves only the finest meat, and raw materials are carefully chosen. Therefore, Hjaltelin Stahl launched a new concept. With respect for good food.
To develop a concept which can be adjusted for all F&B at Scandic – from leisure to business and meetings.
A creative concept where, in words and pictures, we show and talk about the respect for good food.
A creative concept which could easily be presented via all media and which created great engagement from users on social media as well as on and Scandic's own media.