Respect for good food

About respect for good food
Scandic suffers from the food at the hotels’ restaurants being perceived as boring and of poor quality. This, however, is smoke without a fire. Actually, Scandic serves only the finest meat, and raw materials are carefully chosen. Therefore, Hjaltelin Stahl launched a new concept. With respect for good food.

Task:
To develop a concept which can be adjusted for all F&B at Scandic – from leisure to business and meetings.

Solution:
A creative concept where, in words and pictures, we show and talk about the respect for good food.

Results:
A creative concept which could easily be presented via all media and which created great engagement from users on social media as well as on and Scandic's own media.

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