NNIT Playmaker™

About NNIT Playmaker™:

NNIT would like to get in touch with the CIOs of 100 large enterprises to talk about outsourcing. But how? Hjaltelin Stahl found out that privately, CIOs are passionate about football and professionally, they dream about positioning IT in a more advanced position on the pitch. So, why not let the dialogue be about that?

Task:
To open the door to meetings on outsourcing with 100 identified CIOs from large Danish companies

Solution:
A concept where meetings take place around a magnetic tactics board translated into IT language – but with players, yellow cards and all

Results:
41% of the target group members booked meetings. Based on the meetings held, the campaign generated revenue of approximately 200 million over the subsequent 3-5 years. This translates into a Return on Marketing Investment (ROMI) of 165.

Digital

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