The purpose of the campaign was to strengthen the Matilde brand through an occasion, which Matilde did not previously operate: That Matilde is also great for recovering after your work-out. The campaign was also intended to revitalise the family brand and make it relevant to a new and younger audience.
A 360° campaign built around the bottle flip phenomenon, where for three months, we got the target group to participate actively in various competitions through video submissions, and thus provide Matilde with a lot of social content. The campaign culminated in the sponsorship of the 2017 World Men's Handball Championships where the main film was launched.
MatildeFlip resulted in a viral success over a weekend and a live demonstration of a MatildeFlip on TV2 in prime time.