If you wanna know the story of how IKEA took a stand against the craziness that is Black Friday, click the attached file and document. It’s only a jpeg and 5-6 lines, so it won’t take more than 10 seconds of your time. Plus, you won’t regret it. However, if you like the story and want to write about it might take a little longer. (Sorry.) But please, feel free to take whatever you want from those 5-6 lines. I come from the PR department of the agency behind the campaign, and would love for you to publish a little piece on it. And I think your readers would, too.