Knuckles

About Suzuki
Hjaltelin Stahl has been Suzuki’s regular cross-media agency for several years, and helped the Japanese car brand establish itself as a strong presence in the minds of Danes. Suzuki is not afraid to go their own way and also caters to those who have the courage to be themselves and stand by it. Those who feel at home in the balance between reason and emotion. Those who buy a car for the life they live – not the life others dictate.

Task:
Launching the new Suzuki Vitara Boosterjet Turbo model and inviting people to try it.

Solution:
A TVC with the cool car as the focal point of a simple story with a surprising twist which could be activated across all media.

Results:
With the usual Suzuki twinkle in the eye, a desire to both dish out ‘respect knuckles’ and try the car from Suzuki was created.

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