Telia lives off those who refuse to be limited. Those who challenge the status quo, who make the impossible possible and create tomorrow's technology. Through a series of short films, the campaign therefore portrays people whose driving force is to change our perception of what is possible. By paying tribute to them, we hope to inspire the viewer not to feel limited in their own life. A positive message that helps provide a positive perception of Telia.
Create an innovative, cross-media campaign on the "More to say yes to" platform that focuses on Telia's USP: Freedom of choice. The campaign shall increase Telia's popularity and raise the brand's communication to new heights.
A series of short films portraying people who believe in the freedom to go their own way. People who change our perception of what is possible and impossible. In short: those who will not let themselves be limited. In addition to being online, the campaign was launched on television, in cinemas and in Telia shops.
Already halfway through the campaign period, Telia's popularity had improved markedly across all measured parameters. Actually, the campaign performed so well, it is now an example of "telco best practice" at Facebook.